Once upon a time, search engine optimization was almost trivial. If you added a few “meta tags” and optimized a few titles, your site would magically climb up the search engine rankings like a rocket. Unfortunately, those days are a distant memory.
Now, the Web is significantly more saturated with sites that are all fighting to rank for the same keywords, and the emergence of recent search engine updates (e.g., Panda, Penguin, etc.) have made expert search engine optimization techniques a requirement for improving your site’s rankings.
